ABOUT THE PROJECT: Bubblicious is bubble tea shop based in Paris, France. Bubblicious has a very simple goal, to make aesthetic-looking bubble tea that not only tastes delicious but is also a lot more healthy and low-calorie than your typical bubble tea shop. They care about sustainability, health and of course being extra kawaii! Their target audience is young 16-25 y.o people.
DESIGN SOLUTION: Bubblicious embodies a modern aesthetic with a primary color scheme of blue and white. Illustrative patterns featuring playful elements such as bubble, tea cup, and kawaii-inspired motifs are integrated into the design. The logo is characterized by its playful yet sleek appearance, utilizing a playful, displayish font with elements reflecting the brand's essence. An inviting mascot, a friendly bubble tea cup character, adds warmth and charm to the brand's identity. Packaging, brand printables mirror this cohesive blend of modern visuals, blue and white hues, patterned illustrations, a playful logo, and an endearing mascot, aiming to resonate with the youthful target audience while maintaining a contemporary and welcoming atmosphere.
Tags: Bubble tea shop, aesthetic, health, packaging, modern.
